PardotStarterKit

Pardot Starter Kit

A practical starter kit of reusable Pardot (Marketing Cloud Account Engagement) assets for higher-education campaigns. This repository contains ready-to-use HTML templates, shared CSS, and utility snippets to help teams launch consistent landing pages and emails faster.

What Is Included

• Campaign landing page templates (bachelor, master, webinar, scholarship, transfer, and more)
• Email templates for multiple use cases (newsletter, nurture, autoresponder, 1-to-1 sales)
• Shared styling and utility files (global styles, UTM passthrough helper, calendar generator)
• Operational docs for implementation and handover
• Alternate design files under nova/

Template Preview Table

Area	Representative Files	Purpose
Starter Pages	landing-pages/univ_starter_landing.html, landing-pages/univ_starter_landing_variant_b.html, landing-pages/univ_starter_success.html	Base pages to start and complete campaign flows
Landing Campaigns	landing-pages/univ_landing_bachelor.html, landing-pages/univ_landing_master.html, landing-pages/univ_webinar_landing.html, landing-pages/univ_tour_landing.html	Audience- or campaign-specific landing variants
Email Campaigns	emails/univ_email_newsletter.html, emails/univ_email_nurture.html, emails/univ_email_autoresponder.html, emails/univ_email_1to1_sales.html	Outreach templates for lifecycle communication
Shared Assets	assets/css/univ_starter_style.css, assets/js/univ_calendar_generator.js, assets/snippets/univ_utm_passthrough.html, assets/snippets/univ_dynamic_content_snippets.html	Styling and reusable behavior across templates
Pardot Utilities	pardot/univ_pardot_form_layout.html, pardot/univ_pardot_preference_center.html, pardot/univ_pardot_404.html	Supporting pages and layout snippets for Pardot
Documentation	docs/univ_naming_convention_matrix.md, docs/univ_pardot_handover_guide.md	Governance and handover references

Main Files

• landing-pages/univ_starter_landing.html: base landing page template
• landing-pages/univ_starter_landing_variant_b.html: alternate base landing variant
• assets/css/univ_starter_style.css: shared core styling
• emails/univ_email_*.html: email template set
• landing-pages/univ_landing_*.html: campaign landing template set
• docs/univ_pardot_handover_guide.md: handover notes
• docs/univ_naming_convention_matrix.md: naming guidance

Current Folder Structure

The repository now follows this structure:

PardotStarterKit/
├── emails/
│   ├── univ_email_1to1_sales.html
│   ├── univ_email_autoresponder.html
│   ├── univ_email_newsletter.html
│   └── univ_email_nurture.html
├── landing-pages/
│   ├── univ_starter_landing.html
│   ├── univ_starter_landing_variant_b.html
│   ├── univ_starter_success.html
│   └── univ_landing_*.html
├── assets/
│   ├── css/
│   ├── js/
│   └── snippets/
├── pardot/
│   ├── univ_pardot_404.html
│   ├── univ_pardot_form_layout.html
│   └── univ_pardot_preference_center.html
├── docs/
│   ├── univ_naming_convention_matrix.md
│   ├── univ_pardot_handover_guide.md
│   └── pardot_native_cookie_styles.md
├── README.md
└── ROADMAP.md

Recommended Workflow

1. Duplicate the closest template for your campaign.
2. Update branding, copy, forms, and CTAs.
3. Keep naming aligned with docs/univ_naming_convention_matrix.md.
4. Validate links, tracking parameters, and responsive behavior.
5. Publish in Pardot and test in a staging list before production use.

Notes

• This project is static-template based (no build pipeline required).
• Use .gitignore to avoid committing local editor and OS artifacts.
• See ROADMAP.md for a phased implementation and improvement plan.